If you’ve got a Web site, you need an effective “About Us” page. It must include exactly who you are, where you’re located, and provide as many ways as possible of contacting you, especially if you’re asking people to buy from you.
Would you buy from someone if you didn’t know anything about them?
MarketingSherpa offers a case study: “Personable ‘About Us’ Page Lifts Ecommerce Conversions 30%”:
On most sites the ‘About Us’ page (aka ‘Company Info’) is a copywriting backwater — a little dry, a little boring, a lot corporate.
But, what if you lavished the creative marketing attention on your About Us page that you do for your top offerings and landing pages? Can an outstanding About Us page help an ecommerce site stand out in an ocean of competitors?
Oh, yes, it can.
Technorati Tags: About Us page, Web copywriting
Angela Booth, top copywriter, author and writing teacher.
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