For many small businesses, marketing “campaigns” consist of advertising here and there, perhaps online, usually offline, and sending out a flyer to the mailing list every few months.
Kelly Rogers’ “5 Steps to a Winning Integrated Campaign” shows you the possibilities when you take an integrated approach. Whatever form your business’s promotions currently take, you’ll find something to spark your interest in this article.
The benefits of an integrated approach? Essentially, a wider reach, and also savings in time, money, and energy.
Technorati Tags: small business marketing, integrated marketing campaigns
Angela Booth, top copywriter, author and writing teacher.
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