Since I started offering SEO-related services to clients - building up sites with appropriate content, improving user experiences, and helping to differentiate them from other companies in their industries - I’ve become aware of how constant SEO-ing is.

There is always room for improvement, because site pages are found one at a time, and there’s always the need to write new pages, and publicize them, as we study the server logs and find out what people are searching for.

I’m glad that SEOMoz.org has posted “It’s Not About the Changing Algos” to help lay to rest the idea that SEO is a once done, set-and-forget task. As Rand says:

…if David thinks the job of an SEO firm is primarily to make sites crawlable and add title tags, he’s lost in 2001. Services like link building, content creation, linkbaiting, viral marketing, social media optimization, reputation management, even keyword research and analytics monitoring don’t end - they are tasks that demand attention every month.

Technorati Tags: , , ,

Related Posts