In my Web copywriting business, nine times out of ten, when I ask a client “what keywords are you using?” I get a blank look, or if we’re discussing the project via email, the client ducks the question completely.
Customers find you via the search engines, so what keywords are you targeting?
Sit down and make a list of 20 keywords that your customers may type into a search engine query box to find you. Sembasics has an excellent keyword strategy series, starting with “The Basic Keyword Strategy: Part I — Valuable Keywords”, if you’re new to the concept of keywords.
Keywords are an essential part of online marketing, but as in everything, you can over-do it. Confine yourself to a maximum of three keywords per page, and use them in a natural way – in your headlines and sub-headings.
Articles deliver great keyword-rich content
Articles make great keyword-rich content for your site. There’s a limit to what you can write about any business, and about that business’s products, but there’s no limit to the number of articles you can write about your business.
Read “Graham Jones Interviews Chris Knight on Article Writing & Marketing” for an excellent discussion on optimizing your site for the search engines by writing articles. On keywords, Chris Knight says:
[The question was]“Which keywords or key phrases relating to my core niche and expertise should I be writing articles about?” I recommend that your readers should study the concept of the ‘long tail’ because the future belongs to expert authors who write about topics that the market wants to read vs. writing about what you think the market wants to read. Big difference and your traffic attraction metric per article will show it.
Technorati Tags: SEO, keywords, write articles, keywords in articles, optimize your site, get found by the search engines
Angela Booth, top copywriter, author and writing teacher.
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