If you find that it’s hard to get your head around why blogging is VITAL for your business, small or large, read DEMC’s “The Simple Story of Web 2.0 for Marketers”:

The story quickly spreads beyond Jane’s micro circle of influence.

It also gets picked up by the search engines, where it’s displayed on the first page of the results when someone searches for this product.

The company loses some customers, and perhaps more importantly, gains an ounce more of negative publicity online.

If Jane is the only one with such a problem, the story will quickly fade out, and except for the negative search engine trail, the negative affects for the company might not be so bad.

But what if Jane is just one of the many customers having this problem?


Develop a blog so that you can respond to online bush fires as they happen
There was a time, not so long ago, when an unhappy customer was just that, an unhappy customer. You shrugged and went on. In 2006, your unhappy customer has the ability to poison your reputation.

The ideal arena in which to respond to crises is on your own blog. You need to “own” your name online. You can do this with a blog that’s frequently updated. When your blog has been online for a while, it acts as a fire extinguisher to bush fires, because it crowds negative stories from the search engine results pages.

Technorati Tags: , ,

Related Posts