Copywriting, marketing with SEO and SEM, advertising and branding
If you’ve got a Web site, you need an effective “About Us” page. It must include exactly who you are, where you’re located, and provide as many ways as possible of contacting you, especially if you’re asking people to buy from you.
Would you buy from someone if you didn’t know anything about them?
MarketingSherpa [...]
For many small businesses, marketing “campaigns” consist of advertising here and there, perhaps online, usually offline, and sending out a flyer to the mailing list every few months.
Kelly Rogers’ “5 Steps to a Winning Integrated Campaign” shows you the possibilities when you take an integrated approach. Whatever form your business’s promotions currently take, you’ll [...]
Since I started offering SEO-related services to clients - building up sites with appropriate content, improving user experiences, and helping to differentiate them from other companies in their industries - I’ve become aware of how constant SEO-ing is.
There is always room for improvement, because site pages are found one at a time, and there’s [...]
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips