If you’re an Internet marketer, and follow the IM gurus, you may have been caught up in the “squeeze page” hype over the past year or two.

A squeeze page is a landing page for a PPC ad (usually) which demands that the reader enter his email address before being allowed to view the REAL landing page. Most squeeze pages are psychologically designed to achieve a result - to get an email address.

Squeeze pages are junk

I’ve never used squeeze pages on any of my product pages, because I felt instinctively that they were useless. Who wants the email addresses of thousands of tyre-kickers? Especially when these addresses are acquired at great expense.

I know I’m swimming against the Internet marketing tide here, but my attitude has always been that if you have to TRICK your customers into buying from you, then you’re making money, but you’re not building a long-term business.

If clients ask me to write squeeze pages, of course I write them — it’s not up to me, as their humble copywriter, to tell my clients how to run their businesses.

So given my attitude to squeeze pages, I was pleased to find these “Stats on the Name Squeeze Question”:

Go read the post, but the money quote is:

Meanwhile, 1072 clicked on the straight sales page ad and surrendered 91 leads, but yielded a much healthier $1289 in sales (twice as much!) That would be an 8.5% lead conversion rate, and a 1.1% sales conversion rate.

Yes, that aligns perfectly with my instinctive feeling - when you get people who are interested in your product, and write copy which converts, stick to landing pages. Squeeze pages are just waste of time and a distraction.

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