Copywriting, marketing with SEO and SEM, advertising and branding
If you’re thinking that articles and books published under your name will add to your reputation, you’re right. However, articles and books which are obviously unprofessional can damage your reputation.
If you’ve got great material, don’t write it yourself
Because I’ve had books published by major publishers, I’m often sent books for review. This past week, I’ve [...]
If you’re an Internet marketer, and follow the IM gurus, you may have been caught up in the “squeeze page” hype over the past year or two.
A squeeze page is a landing page for a PPC ad (usually) which demands that the reader enter his email address before being allowed to view the REAL landing [...]
Good story in the WSJ StartupJournal: “Getting Help to Build A Vibrant Web Presence”, about small businesses which are finding that they need to update their Web sites to get new customers and increase their online income:
They have to get more creative with their sites to attract and retain customers. But most small businesses can’t [...]
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips