August Angela Booth’s Creativity Factory Archives

Web PR: PRWeb incorporates Technorati tags

In “Holy SHIFT! PRWeb Plays Tag with Social Media” PRWeb report that they’re incorporating Technorati tags into their press releases:
This enhancement to PRWeb’s services builds on the company’s existing social media press release distribution platform.
In addition to facilitating the development of a tag space unique to the public relations community, PRWeb is making it easier [...]

Published: 08-21-2006 | Link To This Entry | Related Entries: PR/ PR 2.0

Online PR and SEO: Using your press releases for links

Online Public Relations is different from traditional PR in one vital way. In traditional PR, you send out press release hoping (against hope, in many cases) that newspaper, TV and magazine journalists will think that your press release is worth of an interview and that you’ll get some free publicity out of it.
Traditional press releases [...]

Published: 08-21-2006 | Link To This Entry | Related Entries: SEO copywriter

When a lack of marketing leads to disaster

Excellent post “Hindsight 2.0: Lessons From A Failed Web 2.0 Startup” about Kiko, a Web 2.0 company with an online calendar which was torpedoed by the launch of Google’s online calendar:
Even With Web 2.0, Popularity Won’t Save You… They got a huge amount of visibility and free PR. They had a Google PageRank™ of 7. [...]

Published: 08-18-2006 | Link To This Entry | Related Entries: Internet marketing

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