Search engine optimization and writing for people seems antithetical to some SEO engineers. However, a competent SEO copywriter knows her audience, and both what will get them to a site, and what will induce people to buy.
Copy that includes well-researched keywords and is targeted at people rather than the search engines, is vital. Google has lowered the hammered on low-quality pages in PPC, and natural search won’t be far behind.
Tip: write for people first, but remember the search engines.
Technorati Tags: SEO, SEO copywriting, Google Quality Score
Angela Booth, top copywriter, author and writing teacher.
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