Online Public Relations is different from traditional PR in one vital way. In traditional PR, you send out press release hoping (against hope, in many cases) that newspaper, TV and magazine journalists will think that your press release is worth of an interview and that you’ll get some free publicity out of it.

Traditional press releases are a one-shot deal. One press release. One chance.

Not so in online PR — the best use of online PR is in your search engine optimization (SEO) efforts, because online press releases get you backlinks. And backlinks help to boost you in the search engine rankings.

When you know that you’re sending out press releases via the online agencies to get backlinks, you know that your press releases will keep working for you for years — this is a great investment of your time, and/ or your dollars, if you hire someone like me to do the PR for you.

Of course, you can also post your press releases on your Web site.

Posting your press releases on your site

When you post your press releases on your Web site, they work as an efficient marketing tool, because they tell your site visitors more about your products and services — done right, a press release can make an excellent, link-worthy landing page.

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