SEM: How to distribute Page Rank on your Web site

As the name suggests, Google “PageRank” (PR) is given to pages on your site, rather than to your site as a whole.

So if you’ve managed to get a PR 4 or 5 on several pages of your site, while other pages rank O or just 2, how do you lift their PR?

The easiest way is via some internal linking. Make sure that you link from your high PR pages to your low, or non-ranking pages. Every link to your pages counts, even if the link comes from another page on your site. The links also help the Web spiders to crawl your site more efficiently.

Linking from high PR to low/ no PR pages is a useful tactic if you have many subdirectories, because the directories which are further down in your site’s hierarchy may not get crawled as often.

Although PR in itself means little for your site, it’s an indication of which pages are getting crawled efficiently. It’s worth browsing through your site every month, making notes on the PR-values assigned, then doing some extra work with low-ranking pages.

Technorati Tags: SEM, PR, page rank, linking, links, Web pages, internal links