Marketing: Don’t sell on price alone, you’ll go broke

Are you selling on price alone? If you are, you should make a real effort to differentiate yourself from your competition, so that you offer more value, and can charge more. This means that you need to MARKET.

Consummate marketer Michael Kiely makes these points on marketing in his Words Of The Day:

10 years ago Brandweek magazine offered the following seven tell-tale signs
that a company is not marketing:

1. Sales are driven by price.
2. There is no other way of differentiating the offering from the
competition.
3. A steady stream of disconnected sales gimmicks is used.

Companies which focus on price-driven sales look for quick fixes. Yes, you can offer special deals, but the specials should be unique, and used only a couple of times a year.

If you’re not marketing, contact me. I offer a range of marketing plans, tailored to your business and your budget.

Technorati Tags: marketing, marketing plans, selling on price

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