If you’re a micro-business, or if you run a small business, your Web site is vital to your survival. However, a Web site that’s never updated is worse than useless, because you feel that it SHOULD be bringing you traffic, but of course it doesn’t. You can ask your Web Guy or Gal to add pages to your site, and three months later you’re still waiting for them to do it. This is no way to get your business noticed on the Web.The answer is DIY. Mac small business people have an invaluable weapon in the Web site wars: RapidWeaver. If you can type and drag images into a page, you can create a creditable Web site, and you can update it as easily and as often as you wish.
Disclaimer: I have no connection to RapidWeaver; I’m just a huge fan.
P.S. Signed up for Top Words yet? First issue later this week!
Technorati Tags: DIY Web sites, Mac software, small business Web sites
Angela Booth, top copywriter, author and writing teacher.
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