07-31-2006
Marketing SEO: New domain, no rank, oh woe
Have you tried to launch a new site lately? You need a cunning plan. Otherwise to get traffic you might as well scrawl your URL on a piece of notepaper, shove it into bottle and toss the bottle off the deck of a ship in the middle of your ocean of choice.
Andy Hagans’ post “When Your Domain is TR 0″ (TR = Google Trust Rank) offers excellent insight into the effects that trusted links have. They seem to act like hooks, dragging your pages into Google. I’ve seen this effect in operation myself, so I know it works.
Re trust, Andy says:
Domains with very low trust will have trouble getting fully indexed (they may go home-page only, or have, say 10% of their pages in). Now, for a domain that gets fully indexed, we won’t know how much trust it has–it could be “very trusted”, or “mostly trusted”, or just “somewhat trusted”–but we will know it at last has more than “very low trust”.
Technorati Tags: domains, Google trust, Google crawl, sandbox, SERPs, rankings, Trust Rank, launch site
Angela Booth, top copywriter, author and writing teacher.
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