Why you must use old-fashioned marketing methods for your online business

Time was when you could set up a Web site, notify the search engines, and start receiving traffic (and business) pretty much immediately.

Those days are long gone. It can take many months before the search engines index and crawl more than your home page. There are many reasons for that, but you can boil all of them down to one word: COMPETITION. With hundreds of thousands of new Web sites launched each and every month, it’s a crowded Internet world.

Nowadays, if you want to get your new Web site noticed, you have to apply the same promotional methods you’d use for an offline business.

Imagine that you’d just opened a shop in a back street of town. There’s no drop-in custom. So, how do you get people to your shop? You could: advertise, send out news releases to get free publicity, hire a band to play outside the store on the weekend, hire people to stuff letterboxes and hand out leaflets in the local mall — your options would be just about endless.

You can apply all the old-fashioned offline marketing methods to your new Web site, and if you want traffic, you must. You can’t take traffic for granted any more.

Blatant self-promotion: I develop marketing plans — contact me.

Technorati Tags: marketing, promotion, marketing skills, online promotion, Web traffic

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