Would you like to rank in one of the top ten places in the search engine results’ pages for your chosen keywords? I’ll bet you would. I would too. But… if someone comes along and makes you that proverbial offer that you can’t refuse, be strong. Refuse it.

Thomas Baekdal’s “Search Engine Optimization - Just forget it” tells a sad story, read it, and be warned.

He suggests that you forget about the search engines and focus on making your site useful for people:

This involves:

1. Write interesting content

3. Use a clear language

3. Don’t clutter you site with junk

Wise words. If you’ve got a domain which must stay in the search engines, don’t risk doing anything (or allow someone else to do stuff on your behalf) that will get you banned.

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