What keywords are you using on your site?
Read Joshua Palau’s great article “Think SEO During Site Design”, which explains why the words you choose to optimize your site for can make the difference between a flood of traffic, and no traffic at all:
Unfortunately, “Pay Bills Online” receives far fewer searches per month than “Bill Pay” and “Online Bill Pay” receives. So what happened?
Before we even touched site design and architecture, we missed our target audience.
If you need help choosing your keywords, contact me — I’ll be glad to help. It’s vital that you consider keywords before you develop your site.
Technorati Tags: SEO, SEM, keywords, site optimization
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