If you’ve got a Web site, you know that traffic to your site is golden. But what if you get thousands of visitors and they don’t convert - that is, they don’t take action and buy from you? It’s very frustrating to check your site’s logs, and to see visitors arrive, and then quickly leave.
If there are no technical hitches with your site, that is, if your signup forms and shopping cart are working, then the problem is your site’s copy – the words on your site.
What if you could convert from two per cent to five per cent of your site’s visitors to take the action you want – to ask for more information, to buy, or to sign up for your newsletter?
You can get that. A two per cent conversion rate is easy, when you have Web site copy which targets your audience and gives them the information they need to buy from you.
If you’d like me to check your site’s copy, just ask: I’ll happily help you to lift your conversion rate.
Technorati Tags: copywriting, copywriter, Web site copy, site conversion, ecommerce, page conversion, traffic conversion
Angela Booth, top copywriter, author and writing teacher.
Info Product Maestro: Make $500 a Day with Your Information Products
You must log in to post a comment.