07-13-2006
Does your business need a blog, or a Web site?
I’m a blog-addict. I read them, write them and love them. But when I hint to my marketing clients that they might be better off with a blog site than a Web site (not that there’s any difference, but perception is everything) they pooh-pooh the idea. A BLOG? Surely you jest, they reply.
Thanks to Pro Blogger for the wonderful quote from Guy Kawasaki:
As I look back, I have done almost nothing to my site for the past eighteen months. By contrast, I change my blog about every eighteen hours. Five hundred people used to visit my site per day. About 10,000 people visit my blog or subscribe to a RSS or email feed per day. A blog is much more useful than a web site for my needs.
Heck — I’m just going to tell anyone who’ll listen: a blog is BETTER than a Web site, and be done with it. :-)
Technorati Tags: blog vs Web site, Guy Kawasaki, Pro Blogger
Angela Booth, top copywriter, author and writing teacher.
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