Google AdWords is getting serious about the quality of advertisers’ landing pages. From the AdWords blog:
As you may recall, we began incorporating advertiser landing page quality into the Quality Score back in December 2005. Following that change, advertisers who are not providing useful landing pages to our users will have lower Quality Scores that in turn result in higher minimum bid requirements for their keywords. We realize that some minimum bids may be too high to be cost-effective — indeed, these high minimum bids are our way of motivating advertisers to either improve their landing pages or to simply stop using AdWords for those pages, while still giving some control over which keywords to advertise on. Although it is counter-intuitive to some who hear it, we’d rather show one less ad than to show an ad which leads to a poor user experience — since long-term user trust in AdWords is of overarching importance.
If you’ve had your keywords deactivated, or have been forced to raise your minimum bids for keywords, help is at hand.
I’m putting together a copywriting package of a quality landing page plus autoresponder sequence, which I’ll announce later today.
In the meantime, if you’d like me to write a landing page for you, contact me here.
Technorati Tags: AdWords, quality guidelines, landing pages, autoresponder
Angela Booth, top copywriter, author and writing teacher.
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