07-10-2006
How to create winning business proposals
As a copywriter, I’m often contracted to write business proposals for companies large and small, and I’m pleased to say that I’ve got a great success rate in writing winning proposals.
What’s the secret?
There’s only one, and I’m happy to share it, in three words: address the challenge.
What do I mean by that? Simply that the company that’s sent out the RFPs has a problem. They want it solved. If you can show that you know what the problem is, and can offer a solution, you win.
I don’t recommend that you elaborate on the solution in the proposal, however. :-) Reveal just enough information so that the company knows that they need your solution.
Tip: Keep it simple — write in plain English, don’t waffle.
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Angela Booth, top copywriter, author and writing teacher.
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