Thanks to the Search Engine Optimization Blog for the link to “CASE STUDY: Personable ‘About Us’ Page Lifts Ecommerce Conversions 30%”.
Yes really — 30 per cent! — so it’s worth spending some copywriting dollars on.
I love this snippet:
The answers are written by the actual staffers and contain text-links to product merchandise pages whenever a product is mentioned. However, not all staff mention product, and profiles are clearly more about them than about being marketing fodder. Example, “I am pretty image conscious as everyone at Evogear will tell you so I get stoked on anything that makes my butt look good.”
This is a great reminder that LINKS are important. Many sites do a great job, except for the linking patterns they use. They don’t link enough between the pages on the site, and they don’t link enough to off-site pages. The Web is built on links. Links are always vital, they’re EASY, and both your site visitors and the search engines love them.
How’s your About Us page? Contact me for a revamp.
Related:
* Get found by your audience and SELL (SEO copywriting)
Technorati Tags: About Us, copywriting, copywriter, conversion rates
Angela Booth, top copywriter, author and writing teacher.
Info Product Maestro: Make $500 a Day with Your Information Products
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