Even if the term Really Simple Syndication (RSS) is unfamiliar to you, it’s everywhere, so you’re reading RSS feeds without being aware of it.

Basically RSS is just a way to announce and distribute your content. One of the reasons that blogs are becoming popular with businesses is that they have built-in RSS feeds, so it’s easy for people to subscribe to a blog.

Here’s a great collection of RSS resources from Duct Tape Marketing to get you up to speed on RSS.

Will RSS kill email? No, because with any luck it will get you to take a good look at how you’re using email: the option to use RSS instead will encourage you to use email with greater effectiveness by cutting down on the number of messages you send, so that you target each of your messages to achieve a goal.

If you’re using email to broadcast news to your customers, for example, take a look at RSS instead. RSS allows your customers to read your news when they’re ready: your messages won’t be looked on as Inbox-clutter. Then you can save the email channel for vital time-dependent marketing messages.

Using RSS for marketing gives your customers choices — and it gives you opportunities.

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