Shel Holtz has an excellent article on communications’ foolishness: “Our own insultated little world” describing the disconnect between the marketing/ PR people in a large company, and the rest of the company.

For whatever reason, the PR people (who should be masters of communication) are often out of the loop. I became disenchanted with doing PR for large companies because the chiefs at the top, who hired me, forgot to ask the staff to be cooperative, often they didn’t even inform the staff about WHY they should be interested in talking to a PR person.

A lot of the dollars wasted on ineffective advertising in ANY company could be saved if the importance and value of publicity was emphasized — why spend hundreds of thousands of dollars when you can get editorial space for free?

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