Many companies aren’t sure how to integrate their blog(s) into existing Web sites. If you blatantly advertise “Visit our blog!” on your home page the people who are unfamiliar with blogs will ignore you.
Try adding a feed to your home page, or one of your interior pages. I’ve added two Feedburner feeds from my blogs to my home page, and it’s working well. Even those visitors who don’t know about blogging are intrigued enough to click.
Feedburner’s BuzzBoost system will even create the HTML for you, and all you need to do is paste it into your pages, or page templates.
Feeburner says about BuzzBoost:
Have feed, will travel. BuzzBoost republishes your burned feed’s content as go-anywhere HTML. Want to promote your blog on another site you manage? BuzzBoost gives you a snippet of JavaScript you can paste into your page templates.
Note: you need to create your blog’s feed first. Then look on the Publicize tab for the BuzzBoost option.
Technorati Tags: news feeds, RSS, Feedburner, BuzzBoost
Angela Booth, top copywriter, author and writing teacher.
Info Product Maestro: Make $500 a Day with Your Information Products
You must log in to post a comment.