“Article marketing” is a popular term among Internet marketers, because it works. If you post material on your Web site which is useful to other sites, they will link to that material — and that gives you valuable inbound links.

One great article is worth more than truckloads of “content”
If you buy articles in bulk as search engine fodder, you’re not maximizing your investment. Yes, 100 articles on your topic do bulk up your site, and over time you will get traffic from your long tail keywords.

However, for maximum traffic, you need links, because the search engines reward genuine links by placing your Web site higher in the search engine results pages (SERPs). One excellent, useful “linkable” article gives you those inbound links.

What makes a link-worthy article?
To be linkable, an article has to contain either new information, or information which is not available elsewhere. Look at any newspaper site, even the feature articles provide NEW information. Unfortunately 99.999 per cent of “article marketing” consists of providing rehashed material that’s available elsewhere. It’s not linkable.

Consider spending up big on one link-worthy article. It may just take your Web site out of the doldrums and drag it into the big leagues.

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