Copywriting, marketing with SEO and SEM, advertising and branding
I signed up for a trial Squarespace account around a week ago, and although I’m happy with the hosting and other options offered, I was dithering about WHAT to put on the site.
Initially, I thought I’d turn it into a “how to get Web traffic” site, but a Joomla CMS will more flexible for that [...]
Ever wondered whether your public relations company is worth the money you pay it? Wonder no longer.
The inimitable B.L. Ochman reports from the PRSA Technology Conference:
Last year at the same event, participants (who call themselves communications professionals) were still asking “what’s a blog, exactly?” This year, people knew what blogs are, but a couple [...]
I’m in the middle of creating a tagline (slogan) for a new company. Ideally, I’d like to be able to describe their business in less than five words.
They want their tagline to be:
* Informative
* Funny
* Memorable
I hate generic taglines like “leader in ___” or “Great value, friendly people”. So I’ve been brainstorming and free-associating on [...]
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips