June Angela Booth’s Creativity Factory Archives

Squarespace blogging: elegance counts

I signed up for a trial Squarespace account around a week ago, and although I’m happy with the hosting and other options offered, I was dithering about WHAT to put on the site.
Initially, I thought I’d turn it into a “how to get Web traffic” site, but a Joomla CMS will more flexible for that [...]

Giggle of the Day: Dozing dodoes of the 20th century

Ever wondered whether your public relations company is worth the money you pay it? Wonder no longer.
The inimitable B.L. Ochman reports from the PRSA Technology Conference:
Last year at the same event, participants (who call themselves communications professionals) were still asking “what’s a blog, exactly?” This year, people knew what blogs are, but a couple [...]

How to create a great tagline

I’m in the middle of creating a tagline (slogan) for a new company. Ideally, I’d like to be able to describe their business in less than five words.
They want their tagline to be:
* Informative
* Funny
* Memorable
I hate generic taglines like “leader in ___” or “Great value, friendly people”. So I’ve been brainstorming and free-associating on [...]