Ever wondered whether your public relations company is worth the money you pay it? Wonder no longer.
The inimitable B.L. Ochman reports from the PRSA Technology Conference:
Last year at the same event, participants (who call themselves communications professionals) were still asking “what’s a blog, exactly?” This year, people knew what blogs are, but a couple of comments sum up the general attitude among the big PR agency flaks in attendance:
- a panelist, who repeated this at least twice: “sure bloggers point out an issue, but there’s no real impact until it hits mainstream media.”
Well, yeah. Sounds about right. After all, if your hovel is infested with termites, why worry until the roof collapses?
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Angela Booth, top copywriter, author and writing teacher.
Info Product Maestro: Make $500 a Day with Your Information Products
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