There’s still a lot of confusion in the business community about blogging. This isn’t surprising, because many people are confused about blogging.

Here’s what a business blog is not:

* It’s not a journal or diary (although in some instances, as in the diary of a new product development and launch, it can be);

* It’s not a fad;

* It’s not bleeding your business’s confidential information across the landscape;

* It’s not a new form of public relations (although done well, it can be).

Here’s what a business blog is:

* It’s a way of interacting with your customers, and putting a human face on your business;

* It’s a way of differentiating your business;

* It’s a way of gaining Internet visibility;

* It’s a way of giving and getting links and improving your site’s search engine rankings.

Business blogging is a SOLUTION
I’ve said before that your business blog is anything you want it to be. It’s a SOLUTION, rather than a process.

What challenges does your business have? A blog is especially valuable as a communications tool, so if you’ve got a problem in communicating — whether with your customers, your staff, your suppliers, or the media — a blog will help.

Related: Blogging, your business work-horse

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