If you use Google AdWords, you know that the Pay Per Click market has been getting steadily more competitive and therefore more expensive. Where once you might have run PPC campaigns without a second thought, now you need to test, test and test again, because the costs mount quickly if you’re paying a couple of dollars or more per click.

Google’s new cost-per-action advertising means that you’re paying for results, rather than for hundreds of clicks. It will be interesting to see how this new ad-auction system works out.

ZDNet’s “Google tests new ads” notes that Yahoo will be following suit:

Kelsey Group analyst Matt Booth said the move was smart for Google and that Yahoo also will eventually be offering cost-per-action ads. “Actions like telephone calls, lead forms or transactions are more valuable than clicks,” he wrote in an e-mail statement.

BTW, if you’re interested in running a PPC campaign, please get in touch. I can manage the entire campaign for you.

Related: Web Copywriting: write your landing page first

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