If you’re developing a new Web site (or you’re revamping an older site) you’ve got some choices to make. Will you go for a completely static space, a blog (or collection of blogs) or a Content Management System (CMS)?
With a static site, it’s easy to optimize the site for the search engines, and your site has a defined structure and presence. However, a site needs a little expertise. If you don’t have anyone on staff who’s an expert at minutiae like FTP, you’re reliant on your Web guy or gal.
A blog is dynamic and organic. It grows as it goes. It’s easy to update: anyone on your staff can post entries at any time. However, since a blog has no defined structure, without a blogging plan it can quickly get out of hand.
A CMS can be a brilliant solution, since most CMS are hybrids, with static and dynamic areas: you can combine blogging and a complete site in the one beast. The challenge with a CMS is that you need a strong plan before you set it up — you need to know what modules you need, and how they will help your business.
Which is right for you? Here’s an overview of Web CMS.
Technorati Tags: blog vs Web site, CMS, CMS systems
Angela Booth, top copywriter, author and writing teacher.
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