There’s a real challenge to SEO copywriting, and it’s this: not only do you need to be found by your target audience under the SEO terms you’ve chosen, but you also need get them to buy.

Most Web site owners don’t put enough thought into the selling aspect, into Web traffic conversion. Nor do most SEO copywriters.

There’s no easy solution to this challenge. However, if you realize that the challenge is there, both to attract your target audience, AND to get them to buy, you’re half-way to a solution.

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