I’m a professional copywriter, so I write for other businesses. Inevitably, because writing takes mental and physical energy, this means that I don’t write enough for my own business. It’s the old story of the shoemaker’s children going barefoot.

Yes, I write material for my blogs (this one and my writing blog) consistently, but I should also be doing what I recommend that others to do: writing material for my Web site which will attract traffic. This means that over time, I’ll be able to spend less time marketing.

So today, I’m drafting an article for my Web site, which I’ll post this week.

Join me. Write something for YOUR Web site today. If we write an article a week for our sites, that means that this time next year, our sites will be attracting exactly the kind of traffic that we want — money traffic.

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