When I’m asked what I do, I often have to explain what a copywriter does, so I’ve just posted this little note to my Web site .
Copywriters write the words that sell — everyday words. The words on ads, leaflets, brochures, press releases, product instructions and labels, newsletters, direct mail, and on Web sites. These words are everywhere, and are invisible to most people, and that’s the idea.
Copy should always be invisible — only the message counts. If the message is understood and acted on, it’s good copywriting, and the writer has earned his pay.
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Angela Booth, top copywriter, author and writing teacher.
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