Webpronews.com notes that Google has made its new AdWords Editor available to everyone.
Why use the AdWords Editor? So you can get ahead of the curve:
Working offline allows the advertiser to prepare changes and have them ready to go at a future date. Businesses with a seasonal or shorter cycle for running campaigns can stay a step ahead of each needed update. When the time comes to rollout the new campaign, it can be retrieved with the AdWords Editor and sent online.
Sounds great. I’ll be downloading it to work on clients’ campaigns, and it will make it easier to work on my own too. I often get ideas for keywords when I’m working on something else, and don’t want to log on to AdWords to add them. I can leave the Editor running all day.
Technorati Tags: Google, AdWords Editor
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