Beyond SEO: The Google popularity contest

by angela.booth on June 7, 2006

Do people like and USE your site? If they do, you’re golden with Google. If they don’t — you’d better add some usability factors so they do.

I found this interesting info on Beanstalk’s SEO For Google:

How your website fares in the results is a growing factor and will only continue to gain importance as time passes. If your website appears in the results for a specific phrase yet no one clicks on it your website will drop out of the rankings. Arguably worse, if your website is clicked however after a few seconds Google detects that the searcher has returned to the results to find a new site your site will drop.

What will you add to YOUR site today? You could add:

* a blog

* a wiki or a forum (so that users add their own content)

* informative articles

* news

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