Advertisers Neglecting New King Of All Media reports that the Web:

… complements other media as surfers often open up a browser while watching television or listening to radio. The research found that the Web increased the reach of television by 51 percent in the morning, 39 percent in the middle of the day, and 42 percent in the afternoon. Magazines, though, enjoyed the greatest benefits, as the Web more than doubles their reach.

This is fascinating stuff. It means that online advertising is nowhere near saturated, and as advertisers discover the power of this new advertising venue, more money will be spent on online ads of many different kinds.

This knowledge offers great opportunities both for advertisers AND online publishers.

I write for magazines, so in my next article proposal to editors, I’m going to suggest an online version of the article in addition to the print version.

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