In a very funny post, We suck! We suck! Nicholas Carr asks:
Who exactly crowned “conversation” king? … Conversation isn’t king. Good products and services at fair prices are king – always were, always will be.
Ouch. Yes, companies should be listening to bloggers. They should have many Technorati watch lists, to hear what bloggers are saying. But if there are problems — fix them. Consumers want to know that when they buy a lemon or any product that doesn’t work, they’ll get a replacement.
A lot of the “blogging as conversation” nonsense was started by PR people/ bloggers. I love PR people, I really do, but spin is in their genes: it’s not meant to be taken seriously.
Technorati Tags: PR 2.0, blogging as conversations
Angela Booth, top copywriter, author and writing teacher.
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