06-02-2006
Shady SEO: Dropped from Google’s index? Don’t panic
Sites are still dropping out of Google’s index. If you’re in that unfortunate position, what do you do? If you’ve got links from shady neighborhoods, you might consider removing them.
… if you’ve got a site that’s been “bowled” or heavily penalized for inbound links, here’s the deal. Unless you can remove those external links (by whatever means necessary) or become a major brand in your space (such that Google will overlook any past indiscretions), you’re basically up a creek. If you can’t get the links removed, you’re better off starting from scratch – even a successful re-inclusion request might be followed up by a link spam analysis the next week that gets you thrown back out. The lesson here – don’t play in nasty spaces or use nasty techniques unless you’re ready to feel the pain.
Clean up your site, and don’t panic. Now’s the time to look at site-marketing options. If you have a worthwhile site, there are MANY ways you can get great, unasked-for links. People will link to you if you do some basic marketing.
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Angela Booth, top copywriter, author and writing teacher.
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