Copywriting: “Make me an offer I can’t refuse…” (The Godfather) - Angela Booth’s Creativity Factory

06-02-2006

Copywriting: “Make me an offer I can’t refuse…” (The Godfather)

There’s an excellent example of the classic “irresistible offer” here, as explained by the Copyblogger:

One Thousand Paintings is a wonderful example of an irresistible offer. In other words, one or more fundamental elements of the offering is so compelling that it gets people talking, linking, and buying en masse — simply by the very nature of the offer itself.

Only the Internet could have enabled this kind of offer to succeed.

Technorati Tags: copywriting, irresistible offer

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