06-01-2006
You’re your business’s first customer, and that’s all it takes
I’m reading a wonderful book called The Republic Of Tea by Mel and Patricia Ziegler (pub. 1994 ISBN: 0385420579).
Here’s a clip from Publisher’s Weekly about the book:
More than a chronicle of the birth of a new business, this unusual 20-month exchange of faxes between the Zieglers (husband-and-wife founders of Banana Republic) and their partner-to-be, Rosenzweig (future Republic of Tea CEO), records with almost missionary zeal its authors’ determination to convert a stressed-out, coffee-gulping society into serene sippers of tea–and make millions in the process.
A couple of sentences struck me: “I would not think of starting a business unless I was its first customer. And… all it takes to launch a business in which you are the first customer is to find a second customer and sell him the product.”
Great stuff. How about you? Are you your business’s first customer? You should be.
Technorati Tags: business book, belief in business
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips