Want your customers to actively search for and watch your commercials? Check out YouTube.com. With 40 million videos watched every day, that’s millions of FREE eyeballs for your products.
Unlike TV, your commercials don’t have to be vibrant and glitzy. They can look home-made, because consumers will trust them more.
In a world teeming with cynical consumers and ad-skipping devices such as TiVo, YouTube’s edge is that its users actively seek out content. When word-of-mouth built about Nike’s gritty Ronaldinho clip, consumers e-mailed the video to friends and embedded it in their profiles on social networking sites. It has been viewed more than 3 million times.
The price for Nike? Not much. The sneaker maker shot a digital video, then uploaded it for free.
Break out the digital camera, and get filming. Whatever you’re selling, whether it’s real estate, home loans or diet pills, YouTube.com offers a fantastic opportunity to get seen and get known.
Technorati Tags: online videos, online marketing, marketing at YouTube.com, video marketing
Angela Booth, top copywriter, author and writing teacher.
Info Product Maestro: Make $500 a Day with Your Information Products
You must log in to post a comment.