Fluff, waffle and the search engines: keyword-stuffing is stuffed

by Angela Booth on May 25, 2006

Great post by Aaron Wall: What Does ‘Write Naturally’ Mean for SEO?

Money-quote:

If too many of your signals are focused on just one word or phrase and you lack the supporting vocabulary in your document you may get filtered out of the search results for your primary keyword targets. It has happened to me several times, and it is a pretty common occurrence, especially for websites that have few authoritative trustworthy votes and try to make up for it by aggressive use of a phrase in the page content.

Google is a billion-dollar mega-enterprise helping people to find what they want, and as the online environment becomes more crowded, Google is becoming more sophisticated. You need to become more sophisticated too.

My philosophy has always been that PEOPLE read your Web site and that PEOPLE TAKE ACTION if they find your presentation compelling. If you’ve been using keyword -stuffing tactics it’s time to drop them in the trash where they belong.

Write for people. The search engines index for people. Let the search engines do their job, and you do yours.

Technorati Tags: , , , ,

Angela Booth

@

Couldn't fetch latest tweet.

Related posts:

  1. Web Content Meta Data: Search Engines Are Dumb Search engines are dumb — they’re scripts. Yes, the scripts...
  2. Marketing copywriting: use the power of the search engines Want an easy way to double and triple your profits...
  3. Keyword magic: are you losing traffic to your Web site? Keywords can be loosely defined as the words that other...
  4. Twitter SEO: Twitter Search will crawl and index links If you’ve been ignoring Twitter for search engine optimization (SEO),...
  5. Keyword analysis – what’s bringing readers to your site or blog? I’m a huge fan of doing frequent keyword analysis on...

Previous post:

Next post: