Organic search engine marketing (SEM), or Pay Per Click (PPC)?

by angela.booth on May 23, 2006

When you’re building your Web site and marketing it, you should use both organic SEM and PPC.

Here’s an excellent article contrasting the two methods.

Tip: SEM is on-going. It’s not set and forget. Assign someone in your organization to the task long-term, and do something SEM-related every day.

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