When you’re building your Web site and marketing it, you should use both organic SEM and PPC.
Here’s an excellent article contrasting the two methods.
Tip: SEM is on-going. It’s not set and forget. Assign someone in your organization to the task long-term, and do something SEM-related every day.
Technorati Tags: SEM, PPC, search engines, organic search


Angela Booth, top copywriter, author and writing teacher.
Info Product Maestro: Make $500 a Day with Your Information Products
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