Failing your way to success - Angela Booth’s Creativity Factory

05-22-2006

Failing your way to success

Seth Godin has an excellent post on how to become an eventual “overnight” success. How do you keep the faith while waiting for success to come?

The challenge for observers, investors and partners (like the publisher who took on Kathleen) is to avoid the temptation of buying the media infatuation with the overnight success story (which rarely happens overnight). The challenge for marketers is to figure out what daily progress looks like and obsess about that.

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