05-21-2006
9. Your company blog is unique (blog your business)
You’re thinking about setting up a blog for your business and promptly panic. WHAT will you blog ABOUT?
Relax, it’s YOUR blog
I think this is one of the most difficult aspects of blogging for both business and personal bloggers — how to make your blog both useful to its readers, and “blog-like”. What should your blog look like? (Or which blog should you emulate?)
This is a mistake.
You’re unique, your business is unique, and your blog can be anything you want. Some bloggers post two sentences and a link. Others post long lists of links. Others post articles and essays.
I’ve already recommended that you look on your blog as an unending News page for your site — just get the blog up on your site, and before long you’ll find uses for it — remember that your blog is part of the LIVE Web.
Lots of good points on “Corporate Blogging Smackdown!“.
Blog YOUR way.
Technorati Tags: business blogging, how to business blog, blogging styles
Technorati Tags: how to blog your business



Angela Booth, top copywriter, author and writing teacher.
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