Want to be found in the search engines? Focus on content — creating the content that your customers need and want. Stop buying links. They don’t help.
When I first heard about Search Engine Optimization (SEO) I thought: what a great idea. Search engines “read” in a completely different way than people, they’re indexers. So I began offering SEO services — MY version of SEO, which focuses on all the commonsense stuff: page titles, useful meta tags, using headings and sub-heads, sensible navigation and most of all, LOTS of content.
Heh. Potential SEO clients told me I had it all wrong, they wanted links, lotsa links, and I should get them. I’ve never solicited a link in my life, and I wasn’t going to start for anyone. Good-bye potential client.
Jennifer Laycock’s excellent article upholds my belief in the (non) value of solicited links:
A little common sense applied two or three years ago would have easily made it clear that earned, unsolicited links showed a more honest representation of value than links that were traded or paid for. With that in mind, site owners could have had a hefty head start by spending their time building great content rather than chasing down the next link.
Good one, Jennifer. Let’s hear it for commonsense.
BTW, if you want the BEST explanation of SEO, and how to optimize any site, Aaron Wall’s book stands alone. The man’s a genius, and he’s an excellent writer too.
Technorati Tags: links, SEO, Web content
Angela Booth, top copywriter, author and writing teacher.
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