04-28-2006
Marketing by the numbers: it’s a process
Excellent article in BusinessWeek about small business (any business) marketing.
The point being that you must have marketing processes in place, so that you’re marketing consistently.
Yes, this means that you need to be organized, but if you don’t have marketing processes in place it means that you’re stuck with advertising, which is not only expensive, but is becoming less effective.
Angela Booth, top copywriter, author and writing teacher.
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