04-27-2006
Is blogging a waste of time?
There’s been a lot of chatter in the blogosphere about blogging being a waste of time, and that blogging has peaked.
I dunno. It depends on why you’re blogging. I’ve been blogging in some form since around 2002. I’ve got a lot to say. :-)
I started with Blogger with a paid subscription, then Google bought Blogger and they stopped charging for the beefed-up sub. I got a nifty “Blogger” sweatshirt as a refund-replacement. I’m keeping the shirt to auction on eBay. Joke. I think…
Then I moved to Typepad, which still hosts my writing blog.
No idea how many blogs I’ve started, both for myself and for clients in the past few years — many. Some blogs just fall by the wayside for whatever reason. I’ve got two blogs on angelabooth.com that I’ll be axing, because they’ve outlived their usefulness. I started The Creativity Factory as an experiment in using WordPress to blog, and I enjoy WordPress. My Contentbee.com has a CMS too — ExpressionEngine, so that’s another blog. I need to study PHP so I can get more out of ContentBee — at the moment EE intimidates me. :-)
With all these blogs, I must be a blogging addict. I look on blogging as a marketing channel. What the heck, instead of blogging I could be writing a news release. :-)
There’s no real answer to the “Blogging is a waste” folks.
For what it is worth, I don’t care if “Blogs as a business model” has “peaked”. If it has, then some of the heart-not-in-it folks will drop off and clear the air a bit. You can’t force a good blog, and it is painful to see some people try, convinced that it will be profitable if they can just force it long enough.
Blogging takes time and energy. Even a short post takes ten to 15 minutes. If you feel that you don’t want to blog, that’s fine.
I enjoy blogging, but I’m not a blogging evangelist. Blogging has its shortcomings.
For me, the blogging drawbacks are:
* Blog posts are fast — and can be superficial; and
* Blog posts are hard to track, even with categories and tags.
So, although I’ll keep blogging, I’ll keep creating full Web sites and pages too.
Technorati Tags: business blogging, blog marketing, blog experiments
Angela Booth, top copywriter, author and writing teacher.
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